Research mothodology Essay Example | Topics and Well Written Essays - 1250 words

Research mothodology - Essay Example The qualitative method is founded on a sound theoretical basis whereby a comprehensive literature review aimed at exploring the research topic is included. The theoretical aspect of the research in turn focuses on two key aspects, which include formulating a typology and analysing the current approaches and processes, employed by small firms. The deduction of the typology is used to help in embodying the findings and conclusions observed from previous research studies on similar topics. The observations made therefrom are likely to contribute immensely in arriving logical conclusions. The quantitative method, which is based on empirical data, includes collecting primary data through survey method, which involves collecting the necessary data through questionnaires. These include semi-structured questions aimed at managers of SMEs in the UK. The effectiveness of any research methodology is based on the philosophical underpinnings with regard to the approaches adopted. It also depends on the appropriateness of the research methods implemented and the level of accuracy of results derived therefrom against the knowledge required for the given study. Hence, the key assumptions made of crucial significance for conducting and for achieving effective evaluation of the data collected. This chapter aims to discuss the philosophical assumptions, the design strategies, research approaches and strategies used for the purpose of this study. Furthermore, this chapter also discusses the research instruments used, the methods of data collection and methods of analysis of the data used in this study. A research approach comprises of detailed plans and processes that elaborates on the broad assumptions with regard to the research topic and the detailed methods applied for data collection, analysis as well as interpretation (Crewel, 2013: p. 3). For the purpose of this study, different