Opportunities To Cadbury Products In The Olympic City Marketing Essay

Opportunities To Cadbury Products In The Olympic City Marketing EssayCadbury Plc. is a confectionary giant holding first or second positions in more than twenty of the worlds largest confectionary food markets, with an exception every(prenominal)y good portfolio of toffee, burnt umber, energy drinks and other milk products. In 1824 a shop was opened by flush toilet Cadbury in Birmingham for the sale of hot chocolates some other cocoa products, thus begun the quest of Cadbury to conquer the taste buds of millions. In January 2010, Kraft Foods took over Cadbury Plc.Cadbury is the official treat provider of the 2012 London Olympic Paralympic games. This will give exclusive merchandising opportunities to Cadbury products in the Olympic city. Cadbury has a very good reputation in the market, they believe in the business culture Doing good is good for business. Currently Cadbury functions in more than cardinal countries around the globe with around 35000 suppliers and employee popul ation of around 45000 people.OBJECTIVE OF THE questionThis look for report is d ane to discuss the influence on the decision making in marketing of the Cadbury Plc. by the macro environs for the last one year. SWOT PESTLE analyses on Cadbury Plc. were carried out to solve queries raised during the research. SWOT analysis will help Cadbury Plc. in decisions making processes in their future years. This research work withal illustrates marketing strategies experimented by the Cadbury Plc. to ensure their position in the confectionary market.ORGANIZATION BACKGROUNDHead office of Cadbury Plc. locates in Middlesex, United Kingdom with organisational network coverage all around the globe. In confectionary industry Cadbury owns most trusted popular brands interchangeable Dairy Milk, Eclairs, Halls, Bourn Vita, 5 Star, Perk, etcetera Cadbury products are available in over sixty countries in the World. Cadbury has a very strong momentum in its emerging markets such as India, Africa Middle East. In developed markets like UK US, Cadbury performs its robust growth without losing their market monopoly.RESEARCH METHODOLOGYRESEARCH PLAN Data Collection in investigative approach is performed as the research plan for this report.DATA GATHERING ANALYSIS Sources of data is classified into Primary and Secondary sources of data. Primary sources are research papers or theories. In this research information are collected from secondary sources such as journals, management magazines, books from college library, websites. SWOT PESTAL analysis were carried out to solve some queries while dealings with the research.PROOFMacro environment has a good command over marketing decisions dispatchn by an organization. In this case we are checking whether the macro environment has a positive impact on the marketing decision making of Cadbury or not and how. Macro environment deals with elements which stay outside the organization so management squirtnot control them. Macro envir onment consists of countless factors which can affect an organizations decision making, business strategies, product development altogether performance. Examples of some of these factors are version in price, demographic factors, strategy of competitors, interest of the customers, frugalal factors, government orders, demand, supply, technical discerns etc.PESTEL ANALYSIS THE MARKETING OF CADBURYPOLITICALPolitical conditions of the area where the company market its product can affect the business of that particular organization greatly. Political uncertainty of the locality can disturb the business badly. Sometimes organizations can discombobulate use of the political situations to develop their business. Thus the political factors can sometimes harm the organization sometimes favour the organization.In UK the government is much pertain about the health issues of the people. Government spends millions of pound every year on health issues like obesity heart diseases. Chocolate can be a reason for above mentioned health disorders, the government is very strict in the implementation of food safety act. In 2002, Cadbury India Ltd. faced objections from political parties of India after broadcast the advertisement of their new brand, Temptations. Indian print politics accused, Cadbury is making payoff on Kashmir issue. So the company should have good awareness on all political issues which can affect their business to keep their reputation.ECONOMICMonetary factors are another important feature which can decide the destiny of an organization in a hunting lodge. Economic instability of the surroundings will question the existence of the organization. Organization may force to compromise on their policies with respect to their economic background and also according to the economic factors in the locality. Economic growth, fluctuating value of money, inflation or deflation can decide an organizations future.The recent global economic crisis affected Cadbury Plc. and their products like other industries. troupe was forced to reduce their production as the custom of confectionaries reduced in a large scale. Multinational companies like Cadbury cannot follow same pricing for same product all around the globe as the economic situations money value are differ with countries. A chocolate sold for 1 in UK cannot be sold for the respective converted amount in India as people cannot afford the pricing.SOCIALPeculiarities of the society such as culture, traditions, ethics, moral values, religion can benefit effect on an organization directly or indirectly.Chocolates are still a high life material to the deplorable who work in cocoa plantations in Ghana. Chocolate consumers in poor countries are very less in number as people think consuming an expansive confectionary in a poor society is against their moral values. Veganism prohibits the use of animals for food, clothing, consumption of milk, egg, dairy products etc. Chocolate is a dairy pr oduct and thus chocolate is an abandoned food for Veganists.TECHNOLOGICALScientific research resulted technological advancement in production techniques with postmodern tools and machines. This helped constituted production methods to have an upgrade according to the demand. Introduction of new effective technologies will increase the product quality as surface product sum this will help the organization to achieve their goals objectives.Latest technology is a moldiness in the field of food beverage producing companies. Cadbury always keep their look toward latest technologies which can be used in their organization. Effective advanced packing methods are adopted to keep their products unique among other chocolate products. Cadbury has a skilled technical team to develop advertisements for showing in Television, Internet other visual media. Cadbury also has a very good website with all lucubrate regarding their organization, products history.LEGALRules or laws by the gover nment come under legal factors. Iimplementation of new business regulations or taxation by the government can make trouble to the organization in other hand favourable moves from the government such as relaxation of taxes will helpful for the organization. Companies should follow government regulations laws rigorously violation of these rules will lead the company to have legal issues with the government. Other legal issues such as patent laws, quality maintaining health will also affect the wellbeing of an organization.In 2007 Wrigley filed a lawsuit against Cadbury in Australia accusing Cadbury imitated patent protected hard-coated gum of Wrigley. Health of the citizens is a very important issue before the government. In 2003 a case was filed in Maharastra High court, India against Cadbury India Ltd. after confirming a worm infection in some batches of Dairy Milk.environmentalEnvironmental issues natural factors directly affect the business production of an organization. Natur al factors are unpredictable uncontrollable by an organization. Natural disasters like earthquake, fire, storm etc. can affect organizations in a very bad manner.Plastic is a non-biodegradable material. Cadbury Plc. use plastic covering to wrap chocolate products. After consumption of chocolates these wrappers are wastes and this pollutes the environment. Now the company is doing research regarding the use of Biodegradable plastic coverings as wrappers. Temperature is an environmental factor which can deform the shape taste of chocolate products.SWOT ANALYSIS ON CADBURYS MARKETINGIdentifying the Strengths, Weaknesses, Opportunities and Threats is a very important task in every industry. SWOT analysis is an effective strategy which is ordinarily adopted by organizations in medium large levels. SWOT analysis plays a vital role in the prospective decision making of an organization. Company can work accordingly and come across a good result once they properly recognize the threats a nd opportunities. Strength of a company is the advantage they currently hold in the market. Identifying the weaknesses will help the company to take necessary steps to troubleshoot those failures.STRENGTH SCadbury products are well recognized well known for their outstanding quality. Chocolate brands of Cadbury Plc. have a very good reputation in the business world. Maintaining good relationship with the customer is a must for any organization. Due to Cadburys excellent customer association and product innovation, Cadbury has lifelong customers who trust in the tag of Cadbury. Cadbury products are being marketed in over sixty countries, giving them the opportunity of having the largest marketing network in confectionary world. Cadbury is the official treat provider of the 2012 London Olympic Paralympic games. This will give unique privileges in marketing product reorganization as official Olympic brand to Cadbury Plc. products in future business.WEAKNESSESCadbury products are pri cier than local confectionaries. This will adversely affect the Cadbury products in poor economies some emerging markets. Public expectation of Cadbury products is very high this fact may put the company in pressure. In UK production cost of Cadbury chocolates is higher(prenominal) as their manufacturing is done within the country. Errors in packing manufacturing processes cause microbial infections in chocolate products. Infection of Salmonella bacteria in Chocolate products is an example. Chocolate products are fatty, dietary options in chocolates are still unavailable.OPPORTUNITIESCadbury currently operates around sixty countries with very good business reputation. Company has the opportunity to widen their business in new markets. Cadbury products have a great brand value customer satisfaction records, this will help the company to survive in critical situations.Cadbury is the leader in confectionary business for the last many decades this reputation is helpful to expand the ir product range to food beverage industry other than confectionary business. Cadbury can take over other brands in their developed, emerging new markets. This will help the company to have advantage in business. E.g. Cadbury took over Green Blacks the premium chocolate brand in May 2005.THREATSCadbury faces threats from Nestle, their competitor in confectionary business. Cost of production, transportation raw materials are increasing day by day with respect to the economic uncertainty of the markets. Governments change laws / regulations for quality and production of food beverages companies. Implementation of these new laws makes the company to cancel proposed marketing plans.STUDY ON CADBURYS MARKETING OBJECTIVESPESTEL SWOT analyses can benefit Cadbury Plc. in their prospective decision making. SWOT analysis on Cadbury Plc. describes the current status of the company in confectionary market.